Applied Research:

What’s in a Name? In the Case of Smart Beta, it's Hard to Tell

Author: Sebastian Ceria, PhD, Melissa Brown, CFA, Ian Webster, and Robert Stubbs, PhD

Do ETF buyers, especially those seeking smart beta strategies, really know what they are getting? Is it alpha? In this paper, we focus on a few types of smart beta portfolios in order to highlight similarities and differences driven by methodology. Our results suggest a number of conclusions about how investors should be thinking about the proliferation of smart beta portfolios.

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