Applied Research

For Style Factors, One Size Does Not Fit All

In this article published in The Journal of Investing, Melissa R. Brown challenges the notion of “one size fits all” in regards to style factor performance. She explains how using style factors as measures of both risk and return are commonly incorporated into an alpha-generating process, but that any factor will come with associated volatility. The purpose of this article is to highlight how use of style factors as either alpha generators or for risk management should vary based on investor objectives.


Author: Melissa R. Brown, CFA, Managing Director, Applied Research

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